The purpose of every piece of storytelling is crucial to understand as we continue learning. When creating content for a brand or business, the aim is to persuade people to purchase a product or service.
https://specialsaucebranding.com/direct-response-copywriting/
As a content creator, your primary objective, or pathway to growth, is to provide consumers or viewers with what they desire. Understanding this fundamental principle is essential for crafting content across various platforms. While YouTube and Instagram receive considerable attention, platforms like LinkedIn and Pinterest are equally significant.
On LinkedIn, individuals leverage content creation to establish authority. But what exactly is authority? It emerges when individuals consistently share valuable insights or content in their respective fields, prioritizing the needs of their audience.
This approach is applicable across all platforms. While you may enjoy sharing personal opinions or aspects of your life, if the content fails to engage or provide value to viewers, there’s little incentive for them to follow you.
The effectiveness of this strategy is evident; I recently encountered a video from a YouTuber with over 200 subscribers. Despite releasing a video just yesterday, it garnered only 99 views.
https://www.youtube.com/watch?t=187s&v=5KDKnMPxaKM (The video from a small channel)
The point is, all social media platforms are essentially marketplaces. You need to tailor your writing or content accordingly. Hope this gives you something to think about.
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